STG Telecom Launch
Agency
STG Telecom Media
Client
STG Telecom Launch
Date
2018
Executors
Achraf Barkouch
Mohammed Amine Belcaid
Role
Team manager
3D Artist
Motion Designer
I worked with STG Media, a digital marketing, live marketing, web, and video production sub-agency under STG Telecom, a subsidiary of Technology Capital Invest (TCI). TCI is a leading investment company specializing in new technologies, with a strong presence in fields like telecom, home automation, robotics, and high-tech accessories.
STG Telecom aimed to make waves in the Moroccan market by launching the X1, A1, and A1 Pro smartphones, showcasing their commitment to cutting-edge technology and innovation. The launch was a major event hosted at Hotel Hayat Casablanca, featuring high-profile collaborations with well-known ambassadors and artists, including Maître Gims, Zouhair Bahaoui, Muslim, and Momo from HITRADIO. My role focused on 3D animations, motion design, and visual storytelling, where I contributed crucial visual elements across various materials and platforms. This included social media assets, event visuals, billboard screens, print materials, and more, ensuring a seamless and impactful brand presence across all channels.
Project Objectives
We collaborated with the marketing team to support the launch of the first Moroccan smartphones in 2018, focusing on ensuring a high-impact launch for the X1, A1, A1 Pro, and headsets. The project covered a wide range of deliverables across various media channels.
Our goal was to produce visuals and content for a multi-platform campaign, including radio shoutouts and ads on HITRADIO, billboards, bus branding, and social media promotions. We also worked on 3D animations, video ads for outdoor screens, and event-specific visuals like videos and backgrounds. Collaborating closely with popular artists such as Zouhair Bahaoui, Muslim, and Maitre Gims, we ensured that every visual element strengthened the brand’s presence across broadcast, social media, and live events, showcasing the product’s features and brand identity cohesively across all touchpoints.
Music Video Launch
A key highlight of the campaign. We created 3D animations and motion graphics to seamlessly integrate product interactions with live visuals, emphasizing design and functionality.
We combined motion graphics, 3D animations, and video editing to highlight the phone’s sleek design, interface, and key features. Every interaction was carefully animated to ensure a visually compelling experience that emphasized the product’s elegance and sophistication.
My Role
As Supervisor and Lead Designer, I managed the entire animation pipeline, ensuring smooth workflows and effective communication across the team. My role involved providing creative direction while collaborating closely with designers, animators, and 3D artists to maintain the highest visual quality.
I contributed extensively to motion design and 3D modeling, bringing product elements to life with intricate animations and dynamic interactions. My work included cleaning CAD files, animating assets in Cinema 4D and MoI3D, and rendering high-quality visuals that showcased the product’s features in detail. In addition to 3D work, I took on graphic design tasks for social media visuals and promotional content, combining sharp design aesthetics with brand consistency. Balancing leadership and hands-on creation, I ensured every visual element met the project’s goals, delivering a cohesive and impactful brand experience across all digital platforms.
3D Motion Visuals Featuring the Phone Components
We designed detailed 3D animations showcasing the phone’s components and internal structure. This helped highlight product engineering and showcase every intricate design detail.
These visuals demonstrate the meticulous design and internal architecture of the phone. I modeled, cleaned CAD files, and animated everything in Cinema 4D and MoI3D, ensuring every component was accurately represented in stunning 3D detail.
Promotional GIFs & Short Animations for Social Media
We created a series of short animations and GIFs optimized for social media, combining 3D rendering and dynamic motion to highlight the phone’s sleek design and key features. Each visual was carefully crafted to deliver sharp transitions and smooth interactions, showcasing the product’s elegance and sophistication.
Our animations included interactions such as zoom effects, rotations, and swipe transitions, emphasizing the product’s functionality and aesthetic. The goal was to capture attention quickly while showcasing the user interface and design details in a visually impactful way.
We ensured that these visuals were adaptable across various social platforms, maintaining clarity, engagement, and brand consistency. The combination of quick transitions, vibrant 3D rendering, and refined motion created shareable content that perfectly suited digital promotions and social media interactions.
Conclusion
The project for the launch of STG Telecom’s first Moroccan smartphones was a massive collaborative effort that blended 3D animation, motion design, and graphic design across multiple mediums. My role as Supervisor and Lead Designer allowed me to contribute not only in leadership but also hands-on work, including 3D modeling, animating elements, and rendering high-quality visuals.We successfully delivered a cohesive visual experience that spanned billboards, social media, print assets, and event materials, ensuring a strong brand presence across every touchpoint. The project highlighted the power of integrating creative direction with technical precision, resulting in visuals that showcased the products’ sleek design and innovation while strengthening STG Telecom’s brand identity in the Moroccan market.