D Agency – KSA
Client
D Agency – KSA
Date
2017
Executors
Achraf Barkouch
Role
Graphic Designer
Motion Designer
Overview
D Agency is a Riyadh-based creative studio offering design, marketing, and strategic communication services. Their philosophy? Creativity is law, the consumer leads, and the brand takes center stage. I was tasked with capturing this bold spirit in a visual identity that’s both minimal and intentional.
Concept
The logo revolves around a folded circle forming the letter “D” — a shape born from the golden ratio and refined through simplicity. Bold red gives it presence; a shaded grey side adds contrast and dimension. For typography, I chose Antipasto, a clean sans-serif that feels both confident and contemporary.
Visual Rollout
A word-puzzle visual that playfully reveals the agency’s core services
Business Cards that reflet the minimalism envisionned by the brand.
A foldable brochure that opens into a compact visual manifesto
A motion video intro that fuses brand tone, rhythm, and graphic language
Conclusion
D Agency aims to set the tone — not just follow it. My approach wasn’t about trends or visual noise, but building something structured, scalable, and unique to their personality. Every asset created was meant to serve as a conversation starter.