The illusion of hustle
Agency
Personal Project
Date
2023
Executors
Achraf Barkouch
Role
3D Artist
Motion Designer
This project features a looping walk cycle of the iconic LEGO character, serving as a metaphor for the modern-day hustle culture. In this animation, the character endlessly walks in circles, symbolizing the relentless pursuit of success and financial goals. When facing the camera, a smoky dollar sign appears—representing the illusion of progress and the constant focus on money. However, as the character turns away, bursts of question and exclamation marks replace the dollar sign, reflecting confusion, doubt, and frustration.
This animation highlights a phenomenon in today’s fast-paced world: the cycle of chasing success can sometimes feel repetitive and unfulfilling,as people go “rounds and rounds” without tangible results. The combination of 3D animation and motion design brings this idea to life, creating a playful yet thought-provoking commentary on the pressures of hustle culture.
Tools used
– Cinema 4D & Arnold Renderer: For 3D modeling, rigging, texturing, and rendering.
– Adobe After Effects : For motion design animation and post-production.
Other renders
This exercise allowed me to enhance my skills
– Character modeling and rigging for smooth animation.
– Refining textures and lighting for realistic renders.
– Integrating motion graphics seamlessly with 3D elements.
– Polishing post-production workflows for final delivery.