STG Telecom Launch
Agency
Personal Project
Date
2023
Executors
Achraf Barkouch
Role
3D Artist
Motion Designer
This personal project is a heartfelt tribute to the Moroccan national football team for their extraordinary performance during the 2022 World Cup held in Qatar. I combined my skills in 3D modeling, animation, dynamics simulations, and video editing to create a visual homage celebrating their achievements. It was more than just a project—it became a symbol of resilience, unity, and pride.
For this project, I worked primarily in Cinema 4D, After Effects, and Audition. While I modeled some key elements myself, I also incorporated stock 3D assets to enhance the scenes. The goal was to capture the intensity and spirit of the team’s journey, showcasing moments of strength, passion, and the collective spirit that brought Arab nations together.
I used dynamic simulations to create realistic interactions between the elements, brought together complex animations with precise motion design, and carefully crafted each scene to highlight the emotions and energy that define champions. My expertise in video editing helped me seamlessly blend the visuals with an impactful soundtrack, ensuring every element amplified the tribute’s emotional resonance.
Each scene tells a unique story, celebrating different aspects of strength and unity. The Flag and Ball interactions symbolize national pride and togetherness, while the Player and Ball visuals showcase determination, skill, and teamwork. The Lion and Ball imagery, on the other hand, represents courage and an unyielding spirit. Every frame and transition were carefully crafted to evoke emotion, highlighting perseverance, resilience, and the collective spirit that resonated throughout the tournament.
Making of
We collaborated with the marketing team to support the launch of the first Moroccan smartphones in 2018, focusing on ensuring a high-impact launch for the X1, A1, A1 Pro, and headsets. The project covered a wide range of deliverables across various media channels.
Our goal was to produce visuals and content for a multi-platform campaign, including radio shoutouts and ads on HITRADIO, billboards, bus branding, and social media promotions. We also worked on 3D animations, video ads for outdoor screens, and event-specific visuals like videos and backgrounds. Collaborating closely with popular artists such as Zouhair Bahaoui, Muslim, and Maitre Gims, we ensured that every visual element strengthened the brand’s presence across broadcast, social media, and live events, showcasing the product’s features and brand identity cohesively across all touchpoints.
The Flag Scene
We designed detailed 3D animations showcasing the phone’s components and internal structure. This helped highlight product engineering and showcase every intricate design detail.
These visuals demonstrate the meticulous design and internal architecture of the phone. I modeled, cleaned CAD files, and animated everything in Cinema 4D and MoI3D, ensuring every component was accurately represented in stunning 3D detail.
The Player / Ball Scene
- Realistic player interactions with the ball.
- Complex 3D animations for motion dynamics and interaction realism.
- Perfectly timed movements and transitions for dynamic storytelling.
The Lion / Ball Scene
- Advanced dynamics simulations and 3D modeling of the lion’s mane.
- Captivating animations symbolizing power and persistence.
- Integration of all elements with After Effects for compositing finesse.
Full Video Breakdown
Conclusion
This project highlights a blend of technical precision, creative storytelling, and visual artistry, showcasing how 3D modeling, animation, dynamics, and compositing can come together to create a powerful tribute. It’s a testament to resilience, creativity, and passion, both in sports and design.